Developing Your Business
Where results are delivered
Business Development is not sales - it's how you grow and evolve your business.
Being commercially and tender-ready requires understanding - we provide that.
Let's talk about your challenge.
Defining Value
The value you bring is what your customers determine it to be, not what you want to deliver. Understanding this properly is a significant step in achieving growth for your business. The value generally solves both an external problem and an internal psychological need. Do you really know your value proposition?
Market Analysis
To develop your business and grow it, do you understand the market(s) you are targeting and the 'ideal' customer profile? We see far too many clients whose starting point is that 'our product/service' is useful to everyone, so we don't want to narrow down our marketing. This rarely works in the long term.
Growth Strategy
How do you plan to grow? Do you have a plan, or is it just opportunistic? Are you going to grow organically by doing more of what you currently do or perhaps inorganically by expanding to new areas or through acquisitions? What are your barriers to growth, and how are you addressing them? We'll develop your business development plan and get you ready to compete.
Our process for business development:
We follow a straightforward process:
- Discovery: Understanding your strategy, markets and value proposition. We get to your DNA.
- Refinement: We then work with you or your lead team to refine and define your growth strategy. We provide market analysis where needed to fill in your knowledge gaps.
- Strategy: We write or help you write your strategy.
- Plan: We then work with you to produce a meaningful plan of action to make your strategy become a reality.
- Train: We educate your team where needed on the complexities and nuances of responding to commercial opportunities, including tenders.*
- Our method of working means the strategy and plan are yours with real internal ownership.
* If you want, we can start at this step.
Bid Writing & Proposals
We have written hundreds of successful bids in our careers, including many for the clients of Solar Flare Services. Here's how we can help you:
- Produce bids and proposals for you.
- Improve your bidding process from bid/no-bid decisions to following up on bid submissions.
- Train your team to write successful bids and proposals.
- Analyse your unsuccessful bids and provide constructive feedback.
We prefer to help you write your own bids and proposals rather than do it for you - that way, your capability is enhanced for future opportunities.
The value we bring
You are busy running your business, and your staff are busy delivering your services and products. We provide resource which is:
- Dedicated to achieving increased growth for you.
- We are not distracted by the day-to-day operation.
- Independent, impartial and constructively challenging.
- We report to you so are not influenced by organisational politics.
- We don't ignore those issues that others consider to be in the 'too difficult' category.
- We minimise disruption whilst we undertake our activities - you still have a business to run.
- We bring significant knowledge and experience of what works elsewhere.
- We have a proven track record of helping companies achieve growth.
Interested in our services? Let's talk about your challenge
We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.