DEVELOPING YOUR STRATEGY
When a meaningful strategy is needed
Strategy is not just about words in a paper. Its about working out where you are going, how you will get there and the value you will bring.
Let's talk about your journey.
Direction of Travel
Whether its a strategy for your whole business, or just one income stream or project, understanding the aspiration is key to determining the direction of travel. To work out how you will get there means understanding where you are now. This requires an honest assessment of your current position.
Articulating Strategy
Even if you know where you are going, and how to get there, you still need to articulate this in a way that meets your stakeholders needs, whether that's your customers, your staff or the Board. There is an art to writing a good strategy - it should demonstrate complex thinking in a simple and clear way.
Defining Value
The value you bring is what your customers determine it to be, not what you want to deliver. Understanding this properly is a significant step in achieving growth for your business. The value generally solves both an external problem and an internal psychological need. Do you really know your value proposition?
Our process for producing your strategy:
We follow a straightforward process:
- Discovery: Understanding where you are, your strengths, competition, markets and risks. We get to your DNA.
- Refinement: We then work with you or your lead team to refine and define your strategy. Where needed we fill in your knowledge gaps.
- Strategy: We write or help you write your strategy.
- Communicate: We then work with you to produce a meaningful plan of communication to make your strategy become a reality.
- Our method of working means the strategy and plan are yours with real internal ownership.
The value we bring
You are busy running your business, and your staff are busy delivering your services and products. We provide resource which is:
- Dedicated to achieving increased growth for you.
- We are not distracted by the day-to-day operation.
- Independent, impartial and constructively challenging.
- We report to you so are not influenced by organisational politics.
- We don't ignore those issues that others consider to be in the 'too difficult' category.
- We minimise disruption whilst we undertake our activities - you still have a business to run.
- We bring significant knowledge and experience of what works elsewhere.
- We have a proven track record of helping companies achieve growth.
Interested in our services? Let's talk about your challenge
We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.
